To Fearless Revival, Elmer Wheeler (1903-1968) was a multifaceted creative genius. In fact, he was a magic man of words. Elmer Wheeler was a brilliant wordsmith, salesman, book author and a global speaker.  Elmer Wheeler was the inventor of the phrase, “Don’t sell the steak, sell the sizzle.” Although the exact number is unclear, Elmer Wheeler wrote dozens of books including many on selling skills, sales strategies and sales success. They are all out of print as it appears nobody maintained the rights with publishers after his death. In these cases, you will have to settle for the pdf downloads  or old print books of his work.

An article about Elmer Wheeler appeared in The New Yorker on April 16, 1938: http://www.newyorker.com/magazine/1938/04/16/the-sizzle

The video below shows his pioneering early use of video, although I do not know the date that he pioneered using video as a speaker marketing tool:

Elmer Wheeler recording on a record, reposted on Youtube:

Elmer Wheeler Quotes:

Don’t sell the steak – sell the sizzle! – Elmer Wheeler Quootes

We are a part of everything we hear, of everybody we meet. – Elmer Wheeler Quotes

A successful man tells of successful ways to go places in life through simple methods anyone can use. – Elmer Wheeler Quotes

Be a good listener first – a good talker second. – Elmer Wheeler Quotes

Your first ten words are more important than your next 10,000. – Elmer Wheeler Quotes

You’ll go places if people have the right image of you. – Elmer Wheeler Quotes

People can detect honest sincerity. –Elmer Wheeler Quotes

Everybody lives by selling something. – Elmer Wheeler Quotes

If you want better workmanship around you, give people a chance to be an individual. – Elmer Wheeler Quotes

There’s hope when you know your faults, no hope when you refuse to admit them. – Elmer Wheeler Quotes

Say something simple. – Elmer Wheeler Quotes

It’s how you say what you say. – Elmer WheelerQuotes

Finding Elmer Wheeler‘s books is a slow and painful process. If you know anyone with an Elmer Wheeler book collection that they wish to donate to a good and loving home, please have them contact us.