Onboarding a new Chief Marketing Officer can be a daunting task. Unfamiliar technology systems, metrics and culture may make the new CMO blind to the realities of the situation for a time. Gaps in information may make the task more difficult. It is a great time to consider strategic issues, demand generation, customer service and success metrics anew.

Examples of Common Pain Points:

  • Why are you hiring a new CMO? What do you want to be different with this hire?

  • Have you considered how the role of the CMO can affect priorities and culture?

  • Do you want the new CMO perceived with confidence by the board?

Do you want your organization to perform better under your new CMO? Do you want to do that while attracting more customers and employee morale? While most people think these desires are at odds, they are not. If you ask the right questions, both become possible. We challenge underlying assumptions about the world around you so that new belief systems are developed.

Benefits to you:

  • Increase clarity through discovery and dismissal of incorrect diagnosis, misinformation and meaningless buzzwords. Nimble, effective actions replace imprudent activities that once seemed important

  • Create effective CEO and CMO relationships across the organization

  • Alter CMO performance by altering mindsets and refocusing priorities

Start a new way of doing business today. Utilize chief marketing officer strategic onboarding services for your next CMO hire.